Why do I need SEO
This questions is asked all the time by tons of business that know little to nothing about the way The Internet really works. This isn’t their fault but they don’t understand how the SERPs work and how their website can be found online without them. Many people continue to think they way brick and mortor companies always have If I put a sign out front they will find me.
[box style="note"]SEO stands for “search engine optimization.” It is the process of improving traffic or visibility of ones website from the “free,” “organic,”or “natural” listings on search engines (SERPS). All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.[/box]
The problem with just letting the internet do the work is that the internet doesn’t do the work at all.
The Internet is a giant library without knowing the exact name of a book it could take you forever to find what you are looking for. That’s why at a library you have librarians to help find what your looking for. the Dewey Decimal System is the algorithms the categories your site based on relevance. back-links are like friends, they recommend books magazine they think are good. Likes and reviews are like bestseller lists or purchaser who enjoyed your content.
“SEO is nothing without traffic and you can’t get traffic without SEO. Its all the people on the internet that do the work for you by doing targeted searches. blogs writing reviews about your product purchases on your website and likes on social sites.“
If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search – people who want what you have visiting your site.
Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users. (See: Search Engine Market Share below)
The words that users type into the search box which contain terms and phrases best suited to your site, carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.
Without Search Engine Optimization Your website will go unnoticed and inevitably fail or flat line with little traffic and very little ROI. In essence SEO is the new marketing strategy with Customers now more informed then ever authority matters